BEHIND THE BRAND

The Story Behind the Standard

MEET THE FOUNDER
MEET THE FOUNDER

Luminous Beauty was born from my personal journey—as a woman, a mother, and a former corporate professional who knew there had to be more.

For 15 years, I built a stable career in banking and finance. But beneath the surface, I always felt the pull toward something more meaningful. I was passionate about beauty—not just the surface-level kind, but the type of beauty that empowers women to feel confident from the inside out. So I took the leap. I left the corporate world, became a licensed cosmetologist, and stepped fully into a new path.
That’s why I created Luminous Beauty: a brand that prioritizes the health of your natural hair while helping you look and feel your absolute best. Our salon services are grounded in expert technique, and our premium extensions are selected with care to match your unique texture. We use tools like AI-powered hair analysis to take the guesswork out of your routine, offering personalized, science-backed solutions that work with—not against—your strands.
SHANIDA, FOUNDER OF LUMINOUS BEAUTY

THIS BRAND IS MORE THAN A BUSINESS TO ME

It’s a reflection of my belief that women deserve to feel confident, seen, and supported—starting at the root.

When your hair is cared for, your confidence speaks volumes. At Luminous Beauty, we’re here to make sure every strand reflects the woman you are and the standard you set.